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Hersco
Orthotic Labs has a history in the orthopaedic market that extends back
over 65 years. Hersco was founded in the late 1930s, in New York
City, by Irwin Herskovitz. The company, originally called Hersco Arch
Products, made a variety of custom and prefabricated foot products from
materials such as sole leather, cork, rubber, and even stainless steel!
The first employees of Hersco were mainly Eastern European craftsmen
who brought their expert knowledge of shoe making and orthopaedics to
America.
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In
those days surgical procedures were not as advanced, so orthopaedic doctors
often turned to the shoe and arch support industry to look for mechanical
or functional solutions to foot and ankle problems. People with leg length
discrepancies, post-polio syndrome, club-foot, or just chronically flat
feet all benefited from internal and external shoe modifications. Lifts,
metatarsal supports, wedges, depressions, cushions, etc
. could all
be added to an arch support to give lasting relief. Hersco shipped Schaffer
plates (3/4 length) and Levy molds (full length) in leather, cork and
rubber all over the country, where shoe makers and shoe repair specialists
could then adapt and fit them for a particular patient. |
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Starting in the late 1960s a quiet revolution began in the orthotics
industry. Firstly, podiatrists emerged as the specialists in foot medicine,
and along with them came improved surgical techniques. Secondly, a new
understanding of the bodys biomechanics changed the way doctors
thought about the functioning foot. Lastly, the development of
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materials such as plastics, foams, carbon graphites and vinyls offered
much more variety in designing and making foot orthotics. Vacuum forming
hot plastic and urethanes, over corrected and balanced plaster feet, brought
more science and precision to the fabrication process. Orthotics were
providing improved foot control, better shock absorption, and pain-relief.
Now, orthotics were being made not only for severe deformities but for
serious athletes, weekend sports enthusiasts and even as part of the physical
rehabilitation process. Hersco, then owned by Phil Cooper, quickly learned
to incorporate these more advanced ideas and materials into its product
line. |
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In
1995 my brother, Cathal, and I (Séamus) acquired Hersco. It was
time to bring some new energy both to the manufacturing, and to the sales
and marketing. With the advent of HMOs the industry changed once
again and Orthotic and Prosthetic (O & P) shops became major providers
of foot orthotics. |
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I studied through the Pedorthic Footwear Association (P.F.A.) and became
a Certified Pedorthist (C. Ped.) in 1996. We have continued to improve
the company operation and to expand as new materials and ideas have developed.
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As
part of that expansion we bought over The Concetto Moulded Shoe Company
in 2000, adding custom moulded orthopaedic shoes to our product line.
Zaccaria Conchetto, an Italian immigrant, operated a moulded shoe factory
for twenty years. He wanted to pass his company along to someone who would
continue his legacy. We felt that the acquisition was a natural evolution
for our business in response to patients needs and demographic trends.
For example, the increase in people diagnosed with diabetes, and its resulting
foot complications, is creating more demand for protective orthotics and
shoes. Likewise, the general increase in obesity has also resulted in
more foot health problems that we are addressing. |
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Today
we are strictly wholesalers and our customers are mainly podiatrists and
O & P businesses. They take a cast of the patients feet and
send it to us along with a detailed prescription form. We make the products
at our lab in New York City, and ship to our customers all over the country.
In an ever changing environment we will continue to serve our customers
using Herscos tried and tested formula: Outstanding quality, and
friendly customer service. |
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